Casio’s ‘Too Much Detail’ viral campaign was a huge success and topped several leading viral community sites, charts and video websites. Launched in November 2006 to promote Casio’s Exilim Zoom 1000 digital camera the risqué campaign received over 400,000 views at the mid-way point, smashing the required campaign target of 100,000 views in three months in just six weeks. At the last count the views were at approx. 1.4 million.