the Brief
RIAS specialises in providing high quality, low cost insurance for over 50s.
WorksUnit have worked closely with the RIAS management team to re-brand the site to appeal to this hard-to-reach demographic, by developing a clean, uncluttered design and highly-usable transactional online functionality.
the Solution
During the two year development of the RIAS site, WorksUnit have implemented the following:
- Home insurance online quotation and buy system
- Car insurance online quotation system
- Full CMS with moderation and affinity control
- Full CRM system for inbound and outbound call centre
The RIAS site is now accessible to AA level of the W3C guidelines and has achieved dramatically higher ranking within search engines such as Google.