P&O Cruises
The brief:
With the launch of the new P&O Cruises brand in 2007 there was the requirement to deliver the brand guidelines online for trade and media usage. The site would work on two levels offering a microsite and extranet facility. Within the extranet, registered users could view all aspects of the brand assets and access the latest streamed tv adverts and printed literature.
Our solution:
Following the supplied offline guidelines, WorksUnit adapted the content to work online, with multiple chapters in the printed version, a navigation structure was created to allow the user to move effortlessly between sections and download chosen pages or the complete pack as a pdf at any location within the site.
The results:
Since the launch of the brand guidelines website, the number of calls to the marking department have reduced, the awareness of the site within the company has increased and the site is being updated regularly, reducing the number of brand documents having to be sent out to individuals on an ongoing basis.