Burlington Project
The brief:
Having worked with CASIO for over four years on all online activity, WorksUnit were asked to create an underground DJ community site called The Burlington Project. A dedicated site where the venues, DJ’s and music lovers can post there own mixes, promote events, create networks and groups, view industry news and reviews.
The site needed to contribute to the changing face of CASIO and promote the brands expertise within the music environment.
Our solution:
WorksUnit created a site that delivered the brand message without shouting CASIO. It was important not to push the brand in the face of the user but to subtly deliver the message that CASIO is a brand to be seen with.
The results:
Since the launch of the site in April, hundreds of users have signed up, and have been uploading mixes and photos, and over 250 new email address have been captured allowing dedicated targeted marketing to be implemented.