Ageas Rebrand Project

Overview

Ageas Insurance, previously Fortis Insurance, was founded in April 2000 with the integration of two well established insurance companies who, when combined provided a wider choice of products for consumers. Ageas are dedicated to the intermediary market, providing both personal and commercial packages backed up by outstanding service.

The Brief

In late 2010, WorksUnit were informed that existing customer Fortis Insurance would be rebranding as Ageas Insurance. This project would involve a complete re-skin of two existing client side websites and administration systems to reflect the new brand guidelines. 

Our Solution

This project required meticulous planning and communication between numerous project teams. The two websites link to various external systems and as the domain names were changing, integrity of these systems had to be maintained and tested before go live. The redesign needed to be sympathetic to the existing site architecture and navigation while still adhering to the new brand guidelines.  

Both parties allocated very clear points of contact and a collaborative testing approach was undertaken to ensure nothing was overlooked. There was also a large content population element to this project as all online literature had to be rebranded and uploaded for go live.

The Results

All page designs were implemented according to brand guidelines and great communication was maintained between both parties throughout the project life span. WorksUnit also incorporate some additional functionality relating to content population to make the site slightly easier to maintain on an ongoing basis for the client. WorksUnit provided quick responses and met all deliverables within the project time plan.