As a long standing client of WorksUnit, RIAS insurance who specialise in the over 50s insurance market and are part of the Fortis Group, awarded WorksUnit a substantial usability, accessibility and re-design of their existing website www.rias.co.uk.
Just one of the reasons WorksUnit were successful was the in-depth understanding of building moderation systems for FSA compliance.
The key project objectives for the client are:
- Increase traffic
- Increase ROI
- Increase conversion rates across both ‘Home’ and ‘Motor’ insurance
- Improve usability and accessibility
- Improve site functionality
- Reduce number of customer complaints regarding usability/functionality of site
- Increase quote to sale conversion rates, quote completion rates and quote to sale conversion rates
WorksUnit have a strong foundation in the insurance market place having successfully delivered both www.fortisinsurance.co.uk with full agent extranet and www.fortis-uk.com.
Visit the WorksUnit site soon for a full case study once the site is launched, if you would like to be notified of the site launch please click here to complete the contact us form and a member of the team will contact you.