15 January 2009 -
2000 and Wine email campaign
WorksUnit smash target for Hotel du Vin – 2000 & Wine email campaign.
The Hotel du Vin 2000 & Wine offer is a printable voucher to receive a two course meal, a bottle of wine and coffee all for £29 for two people.
Flyers promoting this offer were placed in all 14 Hotel du Vin hotels and bistros, directing customers to a unique URL landing page promoting the offer. Visitors register their details on a short from and are automatically sent an email containing the voucher. On the same form was the option to forward the offer to their friends (up to 5 people).These names were then tracked to see how many acted and registered for the voucher. All new names added to the database counted towards the 8,000 target figure.
The promotion was also seeded on the UK’s largest and most popular voucher websites and has seen positive feedback on sites such as facebook.com, hotukdeals.co.uk and rpoints.com
The campaign has received over 62,095 views to the landing page and we have obtained 13,706 new names to the database at the mid-way point, smashing the required campaign target of 8,000.
All Bistros have been fully booked since the launch and the offer has been extended by the group CEO until the end of March.